Have you ever wanted to say it with flowers but can’t see exactly what blooms you’re buying online, or the florist that’s sending them? A breakthrough in flower buying, Florist2florist.com Ltd is launching Direct2florist.com (http://www.direct2florist.com), which - for the first time - lets customers see pictures of the local shops stocking the romantic roses or anniversary arrangements, and send their order directly to the florist of their choice.

Direct2florist.com is an ideal system for sending flowers anywhere in the UK and world-wide through a proven network of real local florists. Using this new system, customers can view florists in a chosen delivery area, see their designs and arrangements, and send their order directly to the most suitable shop, cutting out any middlemen. This means same day orders are made simple and the bouquet arrives like a breeze!

As well as viewing photos of the florists and the available flowers, the customer may, from their own home, conduct price comparisons and find the best deal. Direct2florist.com also features a built-in ’star rating’ system where customers rate individual florists and may add comments on the shop’s performance - another industry first.

Although relay schemes for flowers have previously existed, traditional ‘relay companies’ charge up to 40% commission and deduct this from the amount paid to the florist. Direct2florist.com only charges a small transaction fee on each order to cover its admin costs. When sending international blooms, by dealing with one point of contact, the customer cuts out the inevitable delays and high costs associated with multiple companies handling their order. As a result, the customer enjoys more control and greater value for money with Direct2florist.com.

John Stirling, company director, says: “With Direct2florist.com for the first time, the public is dealing with a real local florist instead of an agency. Everyone wins because Direct2florist.com is passing 100% flower value to the florist and not taking a hefty commission.”

He adds: “In just three months, more than 350 real local florists have subscribed to Direct2florist.com in UK, demonstrating their confidence in our service. At current rate of growth, we should have global coverage within 12 months. Already, a customer on our website could order directly from a real local florist in Halifax UK or Hong Kong.”