Archive for August, 2008

Getting married in Australia?

Sunday, August 31st, 2008

Planning your Wedding in Australia? Here is a great wedding resource that will help you organise everything from the flowers to the DJ! And it’s all under one roof!

To help brides, grooms and their families enjoy this time of planning, a specialist wedding online service directory has been created, listing a number of businesses recognised in Australia as experienced professionals. You will find accessories, accommodation, wedding cakes, dresses, wedding favors, flowers, wedding gowns, hairstyles, invitations, wedding poetry, rings music & songs, wedding speech and wedding vows, wedding planners, flowers, bridal gowns, hairstylist, bridesmaids dresses and bouquets, reception venues, wedding photographers & videographers, florists, musicians and DJs and wedding accessories, marriage celebrant, you can even plan your honeymoon all right here.

Work by wedding professionals can be seen on the site, here is a stunning wedding photo by Icon Film Productions of a married couple at Sydney Harbour Bridge.

Courtesy of Icon Film Productions & Weddings Only Directory

There are also photos of wedding arrangements, table decorations and wedding bouquets to be found on the site. All in all, this is an excellent resource if you are plaaning your wedding in Australia. Click here to visit Weddings Only AU

Troubleshooting your digital images

Friday, August 22nd, 2008

As the old saying goes, a picture is worth a thousand words and the definitely holds true in the flower biz. A photograph of your designs can instantly convey your talent and expertise to your customers. Not only are good snapshots important when it comes to building portfolio of your work, it’s also a perfect way to lure customers in when they’re browsing online for a florist. One of the most effective tools a florist can have in the shop is a digital camera. Toda’s digital point-and-shoots have made the art of photography a relative snap and it’s quick and easy to get an image of an arrangement before it heads out in a delivery truck. Read on to find out how you can capture a quality image that illustrates the true beauty of the design.

What’s behind does matter

A simple background is key to a great product picture. You want customers to focus on the flowers in the picture, not the people or products lurking in behind. Buy a few coloured fabric swatches to use as a background and make sure the fabric hangs flat – either wall, stand or the back of a chair. Avoid black, which can drown out detail or white, which is hard to light (unless you have a light tent, see our web site for more info) and go with a solid colour

Light it up

You need to properly light your photos to capture the true colours of the flowers and avoid any dark shadows or overexposed area. Often the camera’s flash out the image and produce using a soft light source that shines from behind you – either a window with natural lightening or a 100 watt bulb a carefully positioned piece of white cardboard, held just behind the camera can also help redirect light onto your product. Play around with the lighting and see what works best.

Get close and snap away

Fill the picture frame with the design so your customers can see all the finer details – either step closer to the design or zoom in to get a nice, tight shot. Kneel down so you are eye level with the product or invest in a mini tripod to make sure you take steady, level shots. Take both horizontal and vertical pictures as well as a few different angles to showcase the various aspects of the arrangement.

Putting those pictures into use

If you’re a tech whiz, then playing with editing software can sharpen or lighten your photos. Their area numbers of editing programs available to buy as well as a few free online editors. But if your happy with the way the pictures look, then select our favourites and print away, keep a back-up CD with all your images just in case you want to print more. Organise your designs into themes in a photo album or portfolio so they are readily available when customers asks.

Let the we see what you’ve got

Add the new photos to your web site so potential online customers can view samples of your style. On the web, you don’t need large files – the bigger the file, the longer the photos will take to load your site. Similarly, many web site providers won’t allow you to upload large files. There are a few simple ways you can go about reducing the size of the file to make them web-ready. Make sure when you’re shrinking a photo you keep a copy of the original saved somewhere. Many photo editing programs have an option that lets you shrink the picture, but you can also do it for free online (and you don’t have to download a thing) at www.shrinkpictures.com or www.easyphotoresize.com. These sites allow you to shrink by a percentage or reduce them to a certain pixel size. Figure out which size looks best on your site and keep all of the pictures uniform size.

Once you get the hang of your camera and your software, it’s always easier the second time round don’t forget to update your print and web portfolio frequently with your latest and greatest!

Article taken from the Canadian florist magazine (August / September issue)

“Cottage Connections Florist” provides amazing service.

Friday, August 22nd, 2008

Another great example of outstanding service provided here by Cottage Connections Florist in Australia. They were delighted to receive the following comments from their customer:

“The recipients of our flower arrangements, unknown to us were out of the country celebrating their wedding anniversry in FIJI.

Not only did Cottage Connections for fine flowers NOT leave the flowers that they intended to deliver, they contacted us by phone telling us of the above, and THEN committed themselves to deliver a fresh flower gift on the return of our friends in accordance with the original instruction according to our order.

My wife and I consider this care to be beyond normal expectations and we are only too pleased to declare our 5 star rating to this business.
Regards to all;

Pat and Bill Edwards.”

New Stock Photos

Thursday, August 21st, 2008

Thank you to Syndicate Sales of Kokomo, IN.  They have been kind enough to supply florists using Direct2Florist with 31 photographs of flower arrangements that any florist can deliver on any given day.  They will in part be used as default photos until florists can load up their own photos.  The photos feature simple arrangements with common containers.

Any comment or guidance that you can offer as a florist will be greatly appreciated.  We want to do all we can to make this an effective tool for you.

Rodney Love Shoots Direct2florist

Wednesday, August 20th, 2008

Describing himself as a “fine artist who uses a digital camera” Rodney Love’s creativity ranges from his many years as floral banquet designer in one of the UK’s most famous stately homes, through to flower drawings and finely painted “portraits” of gardens and goes on to landscape photography plus commissioned private exhibitions of architectural studies from some of NZ’s leading property developers. From July this year he is the creator of cover images for the international magazine, Floral Design and is also the SouthIsland, NZ, correspondent for this journal. In short Rodney likes a challenge and will take his camera anywhere there is a celebration of colour.

In 2002 Rodney moved to Christchurch, New Zealand, after a life time of living and working in many different countries. In NZ he found “home” and now works as a full time artist/photographer. His achievements include an exhibition of floral work in the 2005 Christchurch Festival of Flowers, for whom he will also be the official photographer from 2009. He has sales of prints of his work world wide. He has done paintings of notable Christchurch gardens and produces personalised CD’s of photographs of private functions and also private commissions and exhibitions of various kinds, as mentioned above.

Picture of Rodney Love

Picture of Rodney Love

Rodney’s work can be seen at Rodneylove.com and at Saatchi gallery.co.uk

Rodney is also available as a photographer of your floral events or your flower shops, for architectural photography and as an abstract image provider for magazines and interiors.
EMAIL Rodney at: love@there.is

Rodney has taken excellent photos for the Direct2florist website. On a weekend trip to Avoca in New Zealand, Rodney captured Garry & Joy Knight and friends in stunning surroundings. Using excellent camera skills and some inspired editing, Rodney has created an excellent Direct2florist publicity shot. The photo shows Garry making a flower delivery in a very remote part of New Zealand. View this stunning publicity shot here.

Quicker, cheaper & better value for customers.

Sunday, August 17th, 2008

The successful growth of Direct2florist over the last 16 months has led the team behind D2F to already start work on a florist2florist connection between florists on the site. The florist2florist (f2f) connection will allow florists to send orders direct to each other cutting costs and time delays currently encountered by traditional relay or wire services.

Despite the new system being in its early stages of development and despite the fact Direct2florist have made no formal announcement about it to their members, already over 80 florists have found the f2f feature and used it. One of the 1st florists being Sandra at Astra Florist in Toronto, Canada. Sandra sent an order to Pattisons florist in Cape Town, South Africa. Asked why she used the f2f feature, she said “this system is so direct, I can use the regular trans service we have in Canada, but with f2f the order goes direct to the florist. That saves time which is important on an urgent delivery. The f2f system also cuts middlemen which saves the customer money and gives everybody better value.”

It is hoped the f2f feature will become a huge benefit for florists that currently pay high membership fees and percentages to the current wire/relay services that are out there. Best of all a new direct system like this gives customers excellent value for money when sending flowers.

More details on the new f2f feature will be released to all florists registered to Direct2florist in the coming weeks.

Beijing Blooms at the Olympics

Monday, August 11th, 2008

Watching the Opening ceremony of the Olympics last night was the the 1st real opportunity I have ever had to see Beijing close up. What a beautiful city! And “wow”, the Olympic opening; as I write this in the UK, it seems impossible London will be able to compete in 4 years time.

This morning I was delighted to receive pictures from Stanley Wong, of Wicker Express in Hong Kong and Beijing. Stanley is our proud D2F representative in Hong Kong and China and he is growing the D2F presence in major cities across China.

Stanley Wong of Wicker Express

Stanley Wong of Wicker Express

The picture below shows Chinese florist’s at class.

Florists in Class

Florists in Class

In this picture we can see the trainer making a very large floral display, which looks really amazing. This is the 1st time I have ever seen real florists at work in China. Personally speaking, I know so little about the far east and the way things “get done” that I find it fascinating to see people on the other side of the world working in floristry. I think this is what makes the Direct2florist concept so great. It makes the sending of flowers from continent to continent so real; for the 1st time you can see and choose a real florist that is actually located in that area. IMO This type of application makes the internet great. (But that’s just me!)

Hot off the press from Beijing, Stanley sent some snaps of last nights opening ceremony. Thanks Stanley, keep them coming!

Beijing alight with Fireworks

Beijing alight with Fireworks

Final thought. Someday like the 5 rings of the olympics, one day soon, maybe Direct2florist will have florists in each of the five continents.

Artist paints colourful impression of Rask Florist

Thursday, August 7th, 2008

This is the 1st painting of a florist shop uploaded to Direct2florist. We think it looks great and really colourful and characterful. Rask florist has been in the tradition of floristry since 1870, making Rask the longest established florist service in the Direct2florist community!

Artists impression of Rask Florist, Staunton

Artists impression of Rask Florist, Staunton

Rask Florist is centrally located in lovely downtown Staunton, Virginia in the Shenandoah Valley. They keep a wide variety of flowers in stock and have an experienced staff to discuss their wedding services as well as any other occasion that may arise. They promise to provide the highest level of freshness, quality and service. Rask Florist looks forward to serving you Click here to order flowers for delivery in Staunton.

Oldest Florist in Kalamazoo, USA joins D2F

Thursday, August 7th, 2008

Kalamazoo County’s largest and oldest florist has joined Direct2florist. Family owned and operated since 1910 and currently under 4th and 5th generation of the

Vandersalms Kalamazoo United States

Vandersalms Kalamazoo United States

family. The family are superb growers of wonderful blooming plants and cut flowers for guaranteed freshness and satisfaction. There is a large staff of experienced floral professionals to fill your every floral need and they offer an excellent County wide prompt delivery service!

12,000 FREE Carnations at Summerfest

Thursday, August 7th, 2008
Mary Angela head florist at Bouquets on Water Flower shop in Milwaukee USA gave away 12,000 Carnations to revellers and party goers at “Summerfest” Summerfest is the worlds largest music festival with headliners and acts from all around the world. Asked why Mary made such a grand gesture, she says: “I recently lost my uncle Tom and he loved flowers and people” She says of the experience “It was fun and a lesson in sociology, I would like to thank my sales rep Patrick and Kennicot’s, they supplied the carnations and helped make it a cost effective way to promote my business”