LONDON–(BUSINESS WIRE)–Direct2Florist, the rapidly growing internet-based floral gift specialist, has recruited newly formed London PR firm Right Lines Creative to help raise their profile in national and international media

The campaign will focus on promoting Direct2Florist’s core strengths of value-for-money and the highest levels of customer service, and will look to build order volumes to its rapidly growing network of florist shops in the UK and overseas in countries such as the USA, Canada, Australia and New Zealand.

The agency’s first task will be to build awareness of the Direct2Florist brand in the lead-up to the key Christmas and Valentine’s Day peak periods. Bolton-based Direct2Florist is one of the UK’s business success stories, with 300% year-on-year growth being enjoyed despite the recession.

Florist2Florist:

LONDON–(BUSINESS WIRE)–Flowers and plants are the perfect way for shoppers to show they care at Christmas, especially when they can’t be with loved ones, which is why floral gift specialist Direct2Florist is launching a campaign to put consumers back in touch with local florists so that they receive better value for money.

By ordering through the www.direct2florist.com, consumers can search for a local florist in the town where they would like their floral gift to be delivered. The innovative website then allows customers to see photos of the florist’s individual work, find out more about suggested price points and even read reviews from previous customers, before choosing which shop will deliver their order. What’s more, unlike other big name flower delivery services, Direct2Florist guarantees that 100% of the cost of the flowers is passed on to the chosen florist, meaning the lucky recipient will receive a bigger, better floral gift.

Direct2Florist’s talented network of local florists are able to deliver a wide range of festive gifts, from a traditional Poinsettia plant or festive hand-tied through to a Christmas table centre with the extra wow-factor, at prices to suit all budgets.

As well as next day delivery, a same day delivery service is available on all orders placed before 2pm local time, meaning the service is great for last-minute gifts, whatever the occasion.

Simon Stirling, Managing Director of Direct2Florist says: “We firmly believe that putting consumers in touch with local florists is the best value solution for all involved as no middleman is taking a cut – 100% of the flower value goes to the florist. Customers will also be taking advantage of the skill and local knowledge of their chosen florist, whilst still enjoying the convenience of being able to order online at any time of the day, wherever they are.”

Simon adds: “Within the professional floristry sector we’re unique in asking customers for their feedback and rating out of 5, which is then added to the website for future customers to see. This helps to keep the service fully transparent, whilst also allowing us to monitor how our network of florists is performing.”

Further information regarding Direct2Florist’s services, including details of how to place an order for Christmas delivery, can be found by logging on to www.direct2florist.com.

Direct2Florist offers consumers the ability to send flowers and plants direct from a network of hundreds of local florists in the UK and across the world. Countries covered include Australia, New Zealand, Canada, USA, South Africa, Singapore, Hong Kong and Spain.

Through www.direct2florist.com, consumers can choose which shop delivers their flowers, after viewing pictures of the floral gift arrangements created by the network of local florists. Ratings supplied by previous customers further support the selection process.

Direct2Florist guarantees that the chosen florist will receive the full amount paid for the flowers, unlike other flower websites where major deductions are made. As a result, going direct to local florists means bigger, more beautiful bouquets and excellent service and unbeatable value-for-money.

All the listed flowers and arrangements are available for next day delivery, whilst same day delivery is available for orders placed before 2pm local time.

Direct2Florist
Austin Clark, Communications Manager
07971 443926
info@rightlinescreative.co.uk