Changing consumer tastes in floristry

Just as fashions change, so do customer tastes when it comes to flower buying. Whilst there has always been variations in demand according to the seasons, nowadays florists are forever telling me stories of how fashions change over the years, indeed coming full circle at times. Article Source: http://EzineArticles.com/6064000

Posted in Flowers | By | On March 25, 2011
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Flower boxes set for revolutionary change

Dutch company Twinpack has developed a novel flower box, which goes by the name of TwindiGO, that’s claimed to be stronger than normal and allow savings of around 10 per cent on transportation costs. The savings on transportation costs are achieved by making better use of the space available on the pallets used in air [...]

Posted in Florist Industry | By | On March 23, 2011
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Harsh winter leads to major demand for indoor plants

Britain’s harshest and most prolonged winter for 30 years has led to booming sales of indoor plants. With the first spring flowers delayed because of the cold weather, many avid gardeners have taken to growing plants indoors instead. In the last month, Tesco has seen a 110 per cent rise in sales of orchids compared [...]

Posted in Florist Industry | By | On March 21, 2011
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Plant idea of the month…

Eggciting ideas for Easter! Nothing encapsulates Easter more than eggs, so why not include them in your designs this Easter in order to boost sales? When it comes to flowers for the home this Easter, who could resist these miniature phalaenopsis planted in eggshells and arranged in low glass cache-pots. Decorate with quail eggs (or [...]

Posted in Flowers | By | On March 16, 2011
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Mother’s day 2011 – when and where

The dates of Mothering Sunday celebrations vary around the world. For example, in the UK it’s always the fourth Sunday of Lent, whereas in America, New Zealand and Australia it always falls on the second Sunday of May (it’s also a national holiday in USA.) Here’s a list of Mothering Sunday dates in 2011 for [...]

Posted in Flowers | By | On March 15, 2011
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Surviving the knock-on effects of world events

Whilst International Women’s Day received more publicity than normal thanks to it being the 100th anniversary since the celebration was introduced, in certain parts of the world, it’s the biggest flower sending occasion in the year. Women’s Day in Russia is one of the most important holidays in the country, when the usual smell of [...]

Posted in Flower Delivery | By | On March 14, 2011
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The human side of flowers

Being involved with the flower delivery business gives us an insight into human emotions. Just as is the case with the florists that make Direct2florist what it is, we get to be a small part of many of life’s most memorable moments — births, celebrations, anniversaries, graduations and so many more special occasions. Yet, it’s [...]

Posted in Flower Delivery | By | On March 11, 2011
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