Amanda Coghill, of Amanda’s Creative Florist in Wick, has been awarded a silver medal at the Chelsea Flower Show after beating fierce competition to take the award. Amanda joined 14 other florists in the competition final at the prestigious RHS show, where competitors were asked to design floral silks that could be worn by a jockey. [...]

With Chrysanthemums enjoying renewed popularity and even status as a high fashion flower, this new variety called Anastasia Star Pink could be of interest to you.   This disbudded chrysanthemum has light pink flowers with bright green tips on their petals, making it an exclusive flower with a unique colour combination. An excellent vase life, [...]

Whilst the talk of the florists for the last few months has revolved around the Royal Wedding and the flowers carried by Kate Middleton, attention has turned firmly to the RHS Chelsea Flower Show. The place to see and be seen for anyone involved in floristry and horticulture (along with those who just like to [...]

Whilst the Chelsea Flower Show will see celebs posing with flowers and in gardens, another flower to get the star treatment is the Lily. Here at Direct2Florist we’ve heard that Lily Allen will be fronting a campaign to promote this popular flower to UK flower buyers.   Already a popular flower when it comes to [...]

Congratulations to Direct2Florist member The Poundbury Florist in Dorchester who has been named the Re:fresh Retail Florist of the Year 2011.   The New Covent Garden Market sponsored award, which was presented at a glitzy ceremony at The Intercontinental Hotel on London’s Park Lane, recognises the best florists in the UK, with The Poundbury Florist [...]

Here at Direct2Florist, we always say that we’re not dealing with flowers, instead we say that we’re dealing with emotions. After all, every day we deal with plenty of orders that have an emotional meaning. We thought it would be interesting to compile a list of the most popular reasons for sending flowers overseas to [...]

Search for flower delivery in New York on Google and a massive 2.75 million results are listed. Do the same for Sydney and a mere 1.7 million results appear. This highlights just how competitive the flower delivery market is. Sadly, with such a vast amount of listings, there’s no getting away from the fact that [...]

Still not sure what to get Mum for Mother’s Day? How about some beautiful flowers? This coming Sunday is Mother’s Day, which is traditionally the time to send flowers to the best mum in the world. And this year, as an added incentive to treat your mum to a gorgeous bouquet (as if you ever [...]

In the world of floristry and flower delivery, world weather patterns have a bigger impact than you would perhaps first imagine. Take the news this week that, less than a week before International Mother’s Day, heavy rains in Colombia and Ecuador have severely damaged flower crops in these countries that specialise in the production of [...]