LONDON–(BUSINESS WIRE)–Direct2Florist, the rapidly growing internet-based floral gift specialist, has recruited newly formed London PR firm Right Lines Creative to help raise their profile in national and international media

The campaign will focus on promoting Direct2Florist’s core strengths of value-for-money and the highest levels of customer service, and will look to build order volumes to its rapidly growing network of florist shops in the UK and overseas in countries such as the USA, Canada, Australia and New Zealand.

The agency’s first task will be to build awareness of the Direct2Florist brand in the lead-up to the key Christmas and Valentine’s Day peak periods. Bolton-based Direct2Florist is one of the UK’s business success stories, with 300% year-on-year growth being enjoyed despite the recession.