LONDON–(BUSINESS WIRE)–Direct2Florist, the rapidly growing internet-based floral gift specialist, has recruited newly formed London PR firm Right Lines Creative to help raise their profile in national and international media The campaign will focus on promoting Direct2Florist’s core strengths of value-for-money and the highest levels of customer service, and will look to build order volumes to [...]

Florist2Florist: LONDON–(BUSINESS WIRE)–Flowers and plants are the perfect way for shoppers to show they care at Christmas, especially when they can’t be with loved ones, which is why floral gift specialist Direct2Florist is launching a campaign to put consumers back in touch with local florists so that they receive better value for money. By ordering [...]

One of the key features of D2F is that florists set their own price on any give product, the florist receives 100% flower value with out any deductions and the florist receives payment before delivery. For florists, the positive effects of this business model can be seen in the comparison between a Direct2florist order and [...]

1. Keep money in the neighborhood For every $100 spent at a locally owned business, $45 goes back into the community –and the local tax base. For every $100 spent at a chain store, only $14 comes back* 2. Embrace what makes local florists a valuable addition to the local community. Where we shop, where [...]

“Floristry is such a nice job!” – Oh yeah? Florists everywhere know the truth. Floristry is a hard job and often in freezing conditions. “Chrysanths and carnations are cheap , common flowers” Many customers order flowers with the proviso that “common” chrysanths or carnations are to be left out. What a shame public opinion has [...]

On Sunday February 15, 2009  the team at D2F will be celebrating Direct2florists 2nd birthday. Launched in the UK 2 years ago Direct2florist has seen rapid growth of membership and now has representation in 11 countries world-wide. There are approaching 2000 local florists registered in total. The main objective of the site is to place [...]

Following a superb customer feedback, yet again the Direct2florist model is proven again and again to be the right one. Other well known flower companies gather orders on the internet, take a bit of the value and pass onto a local florist. The problem is nobody knows how much the companies take, but often its [...]

As the old saying goes, a picture is worth a thousand words and the definitely holds true in the flower biz. A photograph of your designs can instantly convey your talent and expertise to your customers. Not only are good snapshots important when it comes to building portfolio of your work, it’s also a perfect [...]

Thank you to Syndicate Sales of Kokomo, IN.  They have been kind enough to supply florists using Direct2Florist with 31 photographs of flower arrangements that any florist can deliver on any given day.  They will in part be used as default photos until florists can load up their own photos.  The photos feature simple arrangements [...]

lorists around the world in unusual and historical premises. Are you a florist in unusual premises? Please send your shop picture to simon@florist2florist.com – Tell us your story! This is Regina Florist, in Regina, Saskatchewan in Canada The florist has been in the family for nearly 100 years (surely this must be some kind of [...]