The growth of flower sending for International Mother’s Day

Whilst in the UK and Ireland, Mothering Sunday celebrations take place on the fourth Sunday of Lent, it’s worth remembering that in other parts of the world the date is fixed. For example, in America, New Zealand and Australia it always falls on the second Sunday of May (it’s also a national holiday in USA), [...]

Posted in Flowers | By | On April 26, 2012
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The growth of flower sending for International Mother’s Day

One of the earliest recorded calls to celebrate Mother’s Day is documented as taking place in the United States in 1870. The “Mother’s Day Proclamation” by Julia Ward Howe, was a pacifist reaction to the carnage of the American Civil War and the Franco-Prussian War. The Proclamation was tied to Howe’s feminist belief that women [...]

Posted in Flowers | By | On April 20, 2011
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The changing date of Mother’s Day

With Valentine’s Day now a distant memory, the thoughts of florists and of course, us here at Direct2florist, will now turn to the numerous Mother’s Days coming up. Whilst the other big dates in the floral calendar all fall on a specific date (think Valentine’s Day, Christmas etc), the dates of Mothering Sunday celebrations vary [...]

Posted in Flowers | By | On February 22, 2011
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