Archive for the ‘Floristry Styles Around the World’ Category

Sending Flowers? Will you pay 25% commission to the middleman?

Wednesday, November 12th, 2008

Doesn’t sound good does it? But the sad fact is customers ordering flowers online often pay 25% commission, plus a service fee to the middleman.

Surprisingly, this business practice includes most big name flower operators. Direct2florist on the other hand is a bunch of florists grouped together to help win back and provide customers with their full moneys worth.

A new and unique way for customers to order direct, Direct2florist is home to real local florists in USA, Canada, UK, Australia and New Zealand. The site places the customer in direct contact with the florists. 100% flower money goes to the florist.

flower delivery by local florists

flower delivery by local florists

Without expensive commissions taken by the middleman, customers are receiving better value for money. Direct2florist charges a service fee on each order, this is clearly displayed on the order and Direct2florist receives that service fee. The florist receives the flower money. Simple good value from a simple website that provides excellent service via 1st class real local florists.

People are sending flowers every day for a whole range of different purposes, whether your trying to impress someone, to showing your sympathy. Sending flowers is a great way to express yourself and will always get a warm reception to whom they concern.

So next time you wish to send flowers, think, do you really want to lose 25% commission? Or do you want send beautiful fresh flowers direct from the real local florist. To find your local florist visit:

www.direct2florist.com

Sittin’ on top of the world

Wednesday, July 23rd, 2008
On top of the world

On top of the world

Or should that be the bottom of the world?? Here are some breathtaking pictures taken by Rodney Love. They picture Garry Knight and crew at the Avoca Mountains in New Zealand Garry took along his trusty Direct2florist banner!!! - who says Direct2florist isn’t all over the world?!

See more of great pictures from the trip here: Rodney Love Facebook

Want to learn more about D2F in New Zealand? Call Garry Knight on NZ +64 (0) 3 348 4103 or click www.joyflora.co.nz

Close up shot

Direct2florist Promo Pic

Direct2florist Promo Pic

Flower styles in New Zealand

Monday, April 14th, 2008

Looking at New Zealand is really interesting, the first thing you notice are the bright exotic flowers. Take Beachside flowers in Papamoa, New Zealand.
Send flowers Papamoa

The work on display includes lush exotic foliages - long lasting flowers. The style used is more along the lines of a traditional Gift Wrap and Hand ties - with use of lots of colourful gift wrapping. The prices are so good too! There is virtually full cover of real local florists in New Zealand on the Direct2florist website. Click to find your local florist.

American and British Flower styles

Monday, April 14th, 2008

Floristry styles differ all around the world. For example funeral work in United States is completely different from funeral work found in United Kingdom. This blog takes a closer look at the different styles using real florists work which has been submitted to the Direct2florist website.

USA

Avante Gardens florist in Anaheim, California Avante Gardens Florist

Cathy at Avant Gardens is widely regarded as a leading florist in the American florist industry.
Her style of work predominately includes bright funky flowers and is very modern. Its nice to see she uses imaginative and fun names for her creations. IMO This style of floristry looks great - If I were to send to California I would definately want to use Avante! Click here to see pictures of Cathys work.

But lets look closer at the difference in styles between Europe and United States. Almost every gift made by Cathy is in a container. Either a glass vase or dish. The arrangements too are presented in a different style. Many UK florists may describe this style of floristry as “country garden” meaning natural or not stylised. To provide comparison here are pictures from leading UK florist The Olive Branch in London.

The funeral work displayed by Avante Gardens is typical in style of all American style funeral work. That is the main characteristic being the flowers are presented on an upright stand. The stands are 3-4ft tall and using oasis they provide a great platform for the florist to show every flower. This is the reason why Funeral work in United States is so much more expensive than in the UK. It is generally expected a person sending funeral flowers will spend a great deal more on a funeral floral tribute.

UK style funeral work includes coffin sprays - known as double or single ended sprays and a variety of floral tributes that often take on shapes like an Angel or words like “Mum” or “Grandad.”

As well as the basic items such as hearts, wreath rings and pillows, many florists in the UK offer speciality shapes like dart boards, golf clubs, flags, the list goes on and on!!!