Whilst International Women’s Day received more publicity than normal thanks to it being the 100th anniversary since the celebration was introduced, in certain parts of the world, it’s the biggest flower sending occasion in the year. Women’s Day in Russia is one of the most important holidays in the country, when the usual smell of [...]

Being involved with the flower delivery business gives us an insight into human emotions. Just as is the case with the florists that make Direct2florist what it is, we get to be a small part of many of life’s most memorable moments — births, celebrations, anniversaries, graduations and so many more special occasions. Yet, it’s [...]

Flowers are always a great gift.  They can be used to celebrate or commiserate almost every occasion.  But the type of flowers you give can relay a profound message. When men have flowers delivered to women, the flowers should perfectly match their taste and the mood of the occasion.  Giving the right kind of flowers [...]

It’s officially winter in the UK, and it’s impossible not to notice, if we’re being honest! The long, beautiful British summer is well and truly over. The sunshine and bright colours of the warmer months are turning yellow and brown and grey in the lead up to a long, cold winter. Siberian swans have landed [...]

The season of snow, sleet, and sniffles is upon us for another year. Minor coughs and colds are more or less unavoidable in winter, especially for those who work in an office environment or who have nursery or school-aged children. It’s unfortunately true that anyone who spends their days sharing an enclosed space with a [...]

Does that sound like a mean trick to play? It doesn’t have to be. There is no reason that hayfever sufferers should miss out on the joy of a flower delivery. In fact, it’s probably something that happens to them only rarely so it will be even more special. The trick is not just to [...]

Sometimes life is tough. Everyone goes through a bad patch every now and again – illness, injury, bereavement, loss of a job or just a run of bad luck. Unfortunately these things are part of life for all of us. But there is an upside. All of us going through those bad times, have had [...]

Research by the Dutch Horticulture Product Board has concluded that there are three main types of flower buyer – which type are you? The three main types of flower buyer were described as “the flower arranger”, “the flower sniffer” and “the swift flowerist”. The “flower arranger” already knows a bit about flowers, so is fairly [...]

To send flowers is to care deeply, whether as a celebration, message of friendship, love, condolence – you really can say it all with flowers. Here are our top tips to keep your beautiful flower delivery fresh and stunning for longer. •    Water temperature is very important. Warm water will dehydrate stems much faster, so [...]