One of the key features of D2F is that florists set their own price on any give product, the florist receives 100% flower value with out any deductions and the florist receives payment before delivery.

For florists, the positive effects of this business model can be seen in the comparison between a Direct2florist order and an order placed with leading wire service:

In the left box we have a wire service order. The figures here have been taken from an actual order published on a US News website who were running a comparison of USA flower services in Feb this year. The figure breakdown was provided by a florist member of leading wire service. As you can see in the examples the customer spent around $44, in the case the wire service order the florist received $23 and in the case of the Direct2florist order, the florist received $38

The difference speaks for itself and highlights the reason why florists should get behind the D2F program.