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SUBSCRIBE NOW Online or Call WF&FSA on 888-289-3372 Only $200 for 12 months

Features

  • 100% flower value to the florist
  • Florist can set own prices
  • Florist can upload own pictures
  • Florist can use Direct2florist library pictures
  • Florist chooses own delivery areas
  • Florist receives payment with order
 

How it works

  • Customer orders and pays online
  • Direct2florist receives payment
  • Florist initiates payment once delivery has been fulfilled
  • There are no deductions or hidden charges
  • The customer pays a small service fee on top of the price of the flowers. Direct2florist retains this
 

Background

The purpose of Direct2florist is to direct consumers to the real local florists. Direct2florist allows florists to display their own products, set their own prices and mark their own delivery areas. We say to the public go direct to a real local florist and receive full value. We invite florists from all around the world to support this program and help us increase profitability for real local florists.

How to join

  • Select your country using the flags below
  • Click sign up now
  • We accept payment via MasterCard and Visa
  • Receive username and password. This may take 24 hours whilst we check you are a real florist on our database.
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Signup now

Sign up to Direct2florist to help you win business back from the web at prices set by you. Enjoy instant e-commerce via easy to use Direct2florist Control Panel. Set up take 10 minutes.

 

Videos

I already have a website. Why would I need Direct2florist?

Direct2florist is not meant to replace anything you are doing. It is a supplement - another way for you to get orders. It shouldn't matter if the order comes from your website or Direct2florist. In both cases you get 100% of your asking price.

If your website is not equipped for online ordering, Direct2florist will solve that problem for you. You can have a link that will take your customers from your website directly to your personal page on Direct2florist.

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Do I need to be a computer expert to get set up on Direct2florist?

Basic computer skills are all you need to get started and it doesn't take much time. You can do everything yourself online. Mostly you just answer some simple questions. If your photos are on your computer you can load them up yourself at anytime and change them as often as you like with one click per photo. The system will automatically size them for you.

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I don't have photos of my products yet and I want to get started what can I do?

We have a library of photos of basic arrangements and plants you can choose from. However, we really encourage you to use your own photos as soon as possible. Consumers are looking for more creative options that only you can provide.

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How many products can I show on my Direct2florist page?

You are allowed up to 40 images.

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Can consumers rate my products and service?

Yes, consumers can give you from one to five stars. Your page will show your average rating and allow consumers to make comments.

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What about my delivery charge and sales tax?

In your asking price you must include the cost of the product, the delivery charge and the sales tax. You are showing a delivered price. What you show as the price is what you will receive from Direct2florist.

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What is the transaction fee and how is that handled?

Direct2florist will charge the consumer a transaction fee on every order in addition to the asking price of the retail florist. The transaction fee will be used to cover overhead and promote the brand to consumers.

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How do you handle disputes between florists and consumers?

If Direct2florist is in error we, will make good with the consumer. If the dispute is with the quality of the product or the service the florist needs to make good with the consumer.

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What does my wholesaler have to do with this?

Although the concept started in England, the Wholesale Florist & Florist Supplier Association (WF&FSA) has taken the initiative to make this service available in the U.S. and Canada.

As Direct2florist matures we expect your wholesaler will help you with seasonal products and be a conduit of information to help you thrive on Direct2florist.

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