Last updated: 3 November 2026
This policy explains how Direct2Florist uses cookies and similar technologies (such as your browser's local storage) on our website, and how you can control them.
What are cookies?
Cookies are small text files that a website saves on your device. Local storage and session storage work in a similar way, but stay in your browser instead of being sent to us with each page. In this policy we call all of these "cookies".
Some cookies are needed for the website to work. Others help us understand how the website is used, or measure and improve our advertising. We only use those optional cookies if you agree.
Your choices
When you first visit, our cookie banner lets you:
- Accept all - allow analytical and advertising cookies
- Reject all - only use cookies that are strictly necessary
- Manage preferences - choose analytical and advertising cookies separately
Nothing optional is switched on until you choose. If you close the settings without choosing, we treat that as no consent and will ask again.
You can change your mind at any time with the Cookie settings link at the bottom of every page, or the round cookie button in the bottom left corner. Your choice is saved in your browser, so if you clear your browser data or use a different device or browser, we will ask again.
You can also block or delete cookies in your browser settings. If you block strictly necessary cookies, parts of the website, such as your basket and checkout, may not work.
Google Consent Mode
We use Google Consent Mode. If you are in the UK, the EU/EEA or Switzerland and have not accepted analytical or advertising cookies, Google Analytics and Google Ads do not store or read cookies on your device. Google may still receive basic signals without cookies or identifiers (for example that a page was viewed or an order was completed), which it uses to estimate overall numbers. Advertising click identifiers are removed from these signals.
Cookies we use
1. Strictly necessary
These are needed for the website to work and cannot be switched off. They do not need your consent.
| Name | Provider | Purpose | Duration |
|---|
| _d2f_dud | Direct2Florist | Keeps your session, basket and checkout working | Until you close your browser |
| d2fCustRem | Direct2Florist | Keeps you signed in to your account if you choose to be remembered | 3 years, or until you sign out |
| _d2f_voucher | Direct2Florist | Remembers a voucher code you have applied | Until it is used or expires |
| d2f_ab_home, d2f_ab_town26 | Direct2Florist | Shows you the same version of a page while we test page designs (no personal data) | For the length of the test |
| d2fCookieBanner_InitialChoice_v2, d2fCookieChoice_necessary_v2, d2fCookieChoice_analytics_v2, d2fCookieChoice_advertising_v2 (local storage) | Direct2Florist | Remembers your cookie choices | Until you clear your browser data |
| __stripe_mid, __stripe_sid | Stripe | Secure card payment and fraud prevention at checkout | 1 year / 30 minutes |
2. Analytical (only with your consent)
These help us understand how visitors use the website so we can improve it.
| Name | Provider | Purpose | Duration |
|---|
| _ga | Google Analytics 4 | Distinguishes visitors | 2 years |
| _ga_[container ID] | Google Analytics 4 | Keeps the state of your visit | 2 years |
| ph_[project]_posthog (cookie and local storage) | PostHog (EU servers) | Measures how pages and features are used, including clicks and page speed | 1 year |
| purchase_[order number], purchase_fb_[order number] (local storage) | Direct2Florist | Stops the same order being counted twice in our analytics and advertising reports if the order confirmation page is opened again | Until you clear your browser data |
3. Advertising (only with your consent)
These are set by our advertising partners to measure how well our adverts work and to show you more relevant adverts on other websites.
| Name | Provider | Purpose | Duration |
|---|
| _gcl_au, _gcl_aw, _gcl_gb, _gcl_ls (local storage) | Google Ads | Links visits and orders to Google adverts you clicked | 90 days |
| IDE, test_cookie (on doubleclick.net) | Google | Advert measurement and remarketing | Up to 13 months |
| _fbp, lastExternalReferrer, lastExternalReferrerTime (local storage) | Meta (Facebook and Instagram) | Measures our Facebook and Instagram adverts and builds advertising audiences | 90 days |
| fr (on facebook.com) | Meta | Advert delivery and measurement | 90 days |
| _uetsid | Microsoft Advertising (Bing) | Links the pages of one visit to a Bing advert | 1 day |
| _uetvid | Microsoft Advertising (Bing) | Recognises returning visitors from Bing adverts | 13 months |
| MUID (on bing.com and clarity.ms) | Microsoft | Identifies your browser across Microsoft services | 1 year |
| _clck, _clsk, CLID | Microsoft Clarity (loaded through Microsoft Advertising) | Records how visitors use the page (clicks and scrolling) to measure and improve our adverts and the website | _clsk 1 day, others 1 year |
Third parties and international transfers
Google, Meta and Microsoft may process data outside the UK, including in the United States, under their own privacy policies and the safeguards they provide. PostHog data is held on PostHog's EU servers. You can read more in their policies:
More information
For how we use personal data in general, please see our Privacy Policy. If you have any questions about cookies, please contact us.
Delivery address
