Are you a florist with your own website? Do you pay for e-commerce? Or do you need e-commerce?

A great new feature from D2F enables florists to display their own products on their own website and enjoy instant e-commerce for FREE! Even better, it takes just a minute to set-up!

Features
>Your products, your prices on your site
>No Monthly e-comm bills or fees
>One simple piece of code to setup

The system is so simple and you are in control,  any changes you make are instantly reflected on your own site. The solution is McAfee secure and it can save florists fortunes in e-comm fees.

The following florists are just some that have set up with this new brilliant feature for florists.

www.bloominkrackers.co.uk
www.daisy-chain-flowers.co.uk
www.fleurtations-bristol.co.uk

Want to learn more about the D2F shopping cart solution for florists?
Email: simon@direct2florist.com

Next time you’re thinking about sending flowers for a special occasion, to say thank you or to show your love, take the worry out of the choosing the correct florist by logging on to www.direct2florist, the website that connects you with a network of florists across the UK and the rest of the world, all of which have been rated by previous customers.

Thanks to the clear rating system that asks previous flower buyers to provide a score out of five along with written feedback, after entering where the flowers are to be delivered, you can choose which of the listed florists you would like to look after your order. What’s more, photos of floral designs created by each of the florists are also shown, meaning you can place your order safe in the knowledge that it will be in safe hands.

Simon Stirling, Managing Director of Direct2Florist comments: “Too often, when ordering a floral gift, customers won’t even know the name of the shop that ultimately produces the design and completes the delivery. Basically they’re leaving it to chance. We aim to be different by putting the consumer back in control by being open and transparent and sharing the thoughts of real customers. It’s all about giving the customer control, which we think is incredibly important.”

What’s more, unlike other big name flower delivery services, Direct2Florist guarantees that 100% of the cost of the flowers is passed on to the chosen florist, meaning the lucky recipient will receive a bigger, better floral gift.

As well as next day delivery, a same day delivery service is available on all orders placed before 2pm local time, meaning the service is great for last-minute gifts, whatever the occasion, all backed up by real reviews from real customers!

Further information regarding Direct2Florist’s services, including details of the customer rating and feedback system and individual shop selection, can be found by logging on to www.direct2florist.com

Those who can’t make it home to celebrate those big occasions such as birthdays, anniversaries and Christmas can still show how much they care by sending a gorgeous floral gift via www.direct2florist.com

Direct2Florist’s revolutionary service connects those looking to send flowers, wherever they are in the world, with a network of real florists in countries such as the UK, Australia, New Zealand, Hong Kong, Canada and every state in the USA. What’s more, unlike other big name flower delivery services, Direct2Florist guarantees that 100% of the cost of the flowers is passed on to the chosen florist, meaning the lucky recipient will receive a bigger, better floral gift.

By ordering through www.direct2florist.com, consumers can search for a local florist in the town or city where they would like their floral gift to be delivered. The innovative website then allows customers to see photos of the florist’s individual work, find out more about suggested prices and even read reviews from previous customers, before choosing which shop will deliver their order.

Simon Stirling, Managing Director of Direct2Florist and a former florist himself says: “Our service is all about putting those wanting to send flowers directly in touch with the actual florist who will deliver the gift, no matter what time of day it is or where they are in the world.”

Simon continues: “People send flowers for all sorts of personal reasons, so they need to know they will be beautiful and delivered at the right time, especially when they’re overseas. Our unique independent ratings system, where previous customers rate their chosen shop out of five, backed up by the latest website technology, means that customers can choose their florist and place their order with total peace of mind.”

This Christmas, Direct2Florist’s talented florists around the world are able to deliver a wide range of festive gifts, from a traditional Poinsettia plant or festive hand-tied through to a Christmas table centre with the extra wow-factor, at prices to suit all budgets.

Further information regarding Direct2Florist’s services, including details of how to place an order for Christmas delivery, can be found by logging on to www.direct2florist.com.

LONDON–(BUSINESS WIRE)–Direct2Florist, the rapidly growing internet-based floral gift specialist, has recruited newly formed London PR firm Right Lines Creative to help raise their profile in national and international media

The campaign will focus on promoting Direct2Florist’s core strengths of value-for-money and the highest levels of customer service, and will look to build order volumes to its rapidly growing network of florist shops in the UK and overseas in countries such as the USA, Canada, Australia and New Zealand.

The agency’s first task will be to build awareness of the Direct2Florist brand in the lead-up to the key Christmas and Valentine’s Day peak periods. Bolton-based Direct2Florist is one of the UK’s business success stories, with 300% year-on-year growth being enjoyed despite the recession.

Florist2Florist:

LONDON–(BUSINESS WIRE)–Flowers and plants are the perfect way for shoppers to show they care at Christmas, especially when they can’t be with loved ones, which is why floral gift specialist Direct2Florist is launching a campaign to put consumers back in touch with local florists so that they receive better value for money.

By ordering through the www.direct2florist.com, consumers can search for a local florist in the town where they would like their floral gift to be delivered. The innovative website then allows customers to see photos of the florist’s individual work, find out more about suggested price points and even read reviews from previous customers, before choosing which shop will deliver their order. What’s more, unlike other big name flower delivery services, Direct2Florist guarantees that 100% of the cost of the flowers is passed on to the chosen florist, meaning the lucky recipient will receive a bigger, better floral gift.

Direct2Florist’s talented network of local florists are able to deliver a wide range of festive gifts, from a traditional Poinsettia plant or festive hand-tied through to a Christmas table centre with the extra wow-factor, at prices to suit all budgets.

As well as next day delivery, a same day delivery service is available on all orders placed before 2pm local time, meaning the service is great for last-minute gifts, whatever the occasion.

Simon Stirling, Managing Director of Direct2Florist says: “We firmly believe that putting consumers in touch with local florists is the best value solution for all involved as no middleman is taking a cut – 100% of the flower value goes to the florist. Customers will also be taking advantage of the skill and local knowledge of their chosen florist, whilst still enjoying the convenience of being able to order online at any time of the day, wherever they are.”

Simon adds: “Within the professional floristry sector we’re unique in asking customers for their feedback and rating out of 5, which is then added to the website for future customers to see. This helps to keep the service fully transparent, whilst also allowing us to monitor how our network of florists is performing.”

Further information regarding Direct2Florist’s services, including details of how to place an order for Christmas delivery, can be found by logging on to www.direct2florist.com.

Direct2Florist offers consumers the ability to send flowers and plants direct from a network of hundreds of local florists in the UK and across the world. Countries covered include Australia, New Zealand, Canada, USA, South Africa, Singapore, Hong Kong and Spain.

Through www.direct2florist.com, consumers can choose which shop delivers their flowers, after viewing pictures of the floral gift arrangements created by the network of local florists. Ratings supplied by previous customers further support the selection process.

Direct2Florist guarantees that the chosen florist will receive the full amount paid for the flowers, unlike other flower websites where major deductions are made. As a result, going direct to local florists means bigger, more beautiful bouquets and excellent service and unbeatable value-for-money.

All the listed flowers and arrangements are available for next day delivery, whilst same day delivery is available for orders placed before 2pm local time.

Direct2Florist
Austin Clark, Communications Manager
07971 443926
info@rightlinescreative.co.uk

Article Published July 09. Florist Wholesale Buyer Magazine

In the competitive, often hard-edged world of relay, it’s refreshing to hear about a provider who’s just as keen to look after the interests of real florists as much as they do their self. But, for Direct2florist, this is exactly what they do. The simple purpose of Direct2florist is to direct consumers to real local florists. Direct2florist (D2F) allows florists to display their own products on their personal D2F website, which is set up automatically when registering, set their own prices and mark their own delivery areas, all for just £75 a year!
Simon Stirling MD of Direct2florist says: “Our website charges the customer a simple transmission fee of £3 or £4 worldwide and the rest of the flower fee is paid direct to the delivering florist” Direct2florist’s customer base is rapidly growing all of the time, as more and more people become aware of the service as the company’s consumer promotion campaign gathers momentum, pushing traffic to the website, which has just enjoyed a bit of nip
and tuck. “The website is just over two years old and during that time we’ve made a number of minor design changes that have improved the overall
look and usability whilst ensuring the basic design has stayed constant,” explains Simon. “The new design builds on this previous design
and branding, but further emphasises and promotes the message of ‘going direct’. We’re very pleased with the new design. It conveys
our message of going direct and the results so far have been great.”
An interesting and popular feature with customers and shops is the ratings feature whereby all customers are encouraged to rate out of five the service and quality received from their chosen florist. Simon adds: “A major feature of the site is that over 90% of all reviews come back at five stars. The reason is that florists receive all the money they ask for and are able to do
a better job.”

The star rating is also a useful PR tool for the individual florists. One of D2F’s members contacted her local paper to let them know she had received five-star reviews from customers using her Direct2florist. The local
paper ran the story with headline “Florists Blooming Reviews” along with a photo of Ione Woodger-Smith in her florist shop, Flowers by
Crazy Daisy. Another improvement to the D2F website is the addition of a customer login for frequent users, making ordering quicker and easier by
allowing customers to store details like credit card, address book and memorable dates etc.  “We know customers are placing regular orders with the same florists on D2F and the development of this login has arisen from feedback from those regular customers,” says Simon.

Direct2Florist’s global coverage is expanding too, as Simon explains: “Our business partners in the USA are promoting D2F membership via industry-wide telesales campaign and are reporting record sign-ups to the programme. They currently have 600 members across USA and Canada and aim to achieve 2000+ in the near future. In New Zealand our agent has
achieved full coverage of both North and South Islands and is now recruiting members from further afield including Singapore, Fiji and other
islands.

In Australia there are 350 members in the most populated towns and cities.”
Simon continues: “It’s a fact that increasing numbers of florists are using D2F to send orders to each other and not just in the UK but worldwide. The D2F system offers a great opportunity for florists to quickly and easily
send orders without involving a middleman.

The system is straightforward, quick to use and passes on 100 per cent value from the customer to the executing florist. “It’s proving popular with forward-thinking florists who are questioning the profitability of
traditional relay. It appears that the sender is making 20 per cent commission with traditional relasy, but in reality, after monthly fees and annual fees are taken into account they are making very little. Using
the D2F system to send orders allows our members to provide improved customer service and value, which leads to more repeat business
in the future. “It’s no wonder florists themselves are using Direct2florist for international orders. After all, this is the first service where the sending florist can deal direct with the delivering shop and remove the middlemen from the equation.”

Simon concludes: “Feedback from our international members is excellent. There is real goodwill for the concept of Direct2florist and it’s this enthusiasm that has enabled us to have such a successful start to the project. It’s our intention to continue expanding coverage both domestically and internationally so that more customers and florists can benefit from the
Direct2florist service worldwide.”

Want to be a part of it?
Are you a florist with a shop/studio, broadband and a Credit Card Machine? If so, visit www.direct2florist.com and search for your town/postcode. Do they have a member in your area? If not, or if you wish to register,
contact Simon by calling 01204 452000 or Join online at Direct2florist.com

Below is a typical screen shot of the D2F review system. All 5 star and 4 star reviews; its great to see such high levels of customer satisfaction everyday. Just goes to show going local is the best way anybody can order flowers…

Top customer reviews for D2F florists. The reviews are instantly received by the florists also.

Dear D2F Member,
Have you considered trying Direct2florist for your international orders? Its so simple and D2F provides an instant connection between shops – even when the delivering florist is on the other side of the world!

By going Direct you are removing 2 or even 3 middlemen when sending international orders. This saves time and can mean lightning quick deliveries. It also saves money providing better value for your customers.

To try it, just log in to the Florist Control panel and search for a florist using the big pink box. Select your chosen florist, phone numbers are published too along side the florists products & prices. Florists can also rate each other too if they so wish.

With coverage in major cities of 11 countries, its possible D2F may already have a member you can see and use.

Here are just a few cities covered:

In the UK
London, Birmingham, Manchester, Glasgow, Edinburgh. Virtual full cover of the British Isles

In Australia
Sydney, Perth, Melbourne + most major population centres

In New Zealand
Auckland, Christchurch Full cover of New Zealand

In USA
Los Angeles, Dallas, Chicago, New York, Miami, Atlanta, Washington, Charlotte

In Canada
Toronto, Montreal, Calgary

In South Africa
Cape Town, Johannesburg

In Republic of Ireland
Dublin, Cork, Limerick

In Cyprus
Larnaca, Paphos, Limassol

In Spain
Barcelona, Lanzarote, Javea, Rojales

All Hong Kong is Covered
All Malta is Covered

If you would like help on how to use the D2F control panel email: simon@direct2florist.com

Best Wishes
Simon and all at the D2F team in UK

Direct2florist member Ione Woodger-Smith at Crazy Daisy in Buntingford, England recently received two 5 star comments on Direct2florist. Ione telephoned her local paper and they ran the following story.

Florist's Blooming Reviews

Congratulations to Ione for providing great service, keep up the good work!

Are you a Direct2florist member with a story? Have you received great comments from customers?  Can we help PR your story? email simon@direct2florist.com