About Direct2florist

About Direct2florist

The revolutionary service that puts the customer in control

Direct2florist was originally founded in February 2007 with the aim of giving flower buyers direct access to thousands of flower shops around the world.

Founded by a family of florists who ran a successful chain of florist shops in the North West of England, the idea of Direct2Florist was to give customers better value for money. The family behind Direct2Florist was so fed up of having commission sucked out of orders placed by unwitting consumers by the likes of 1-800 and FTD, they had to do something. Therefore, in an attempt to give flower buyers better value for money than they had ever had, florist2florist was founded. This was a collection of like-minded independent florists who could send orders to each other for delivery in the UK, without the customer losing any of their order value. You could say it was a collection of florists who cared about customers, not just profits.

The approach, unsurprisingly, worked with customers receiving more flowers for their money in bigger bouquets, all because the florist was receiving all of the money from an order. Customers loved it!

As the business grew, flower buyers started to request a website where they could order flowers online, directly via the shop that would be delivering the flowers, as once again people were unhappy of not knowing which shop would be delivering their order. Always looking to put customers first, Direct2florist was set up. Today, with 3,500 florists delivering flowers in 14 countries, Direct2florist is growing rapidly, with business built around the following cornerstones:

  • The best possible value with 100% of the flower value of an order going to the delivering florist, allowing them to use more expensive flowers, more blooms, better packaging and generally creating better bouquets than those sent through our rivals

  • Full customer choice, with the opportunity for consumers to select a particular shop of their choice, with information such about the shop, including photographs, appearing alongside prices and photos of the designs they produce

  • The desire for florists to use their own creative skills to give flower senders something different to the norm – we encourage flair and individuality

  • The opportunity to order directly from a real local florist, with 24/7 availability over the internet

  • The belief that the only charge you should ever pay for the privilege of using Direct2florist is the transmission fee, which contributes to the website operation and promotion.

All-in-all, the Direct2Florist approach means putting customers first, revolutionising the way people send flowers around the world. With more and more customers discovering the Direct2florist way every day, it’s an approach that’s working wonders.


Five star reviews

Each and every customer matters to Direct2Florist and your chosen florist, which is why we utilise a star rating system in order to keep standards high. For each and every order placed, you’ll be asked to rate the service received out of five, meaning the florist is accountable for every order they deliver. And, because your rating and review comments can be seen by potential future customers, it’s in the interest of the florist to deliver a top quality design each and every time.

Direct2florist’s different way of doing business

Unlike the other “order gathering” services and organisations, where prices are set by the central organisation, without reference to the individual florists, and are applied throughout a country without taking into account individual shop overheads or regional costs, Direct2Florist allows each florist to set their own prices, allowing them to make the most of local flower production and local supplier special offers. This results in better prices across the board.

Also, did you know that with most floral gift companies as little as 60% of the total amount spent by you, the customer, goes to the shop delivering the flowers after a commission is taken out? As we don’t do this, it’s easy to see why Direct2florist ensures customers receive better value for money and a better service.

1st class service once again. Always order my flowers from direct2 florist. My sister said the florist must have sent all the flowers in the shop the bouquet was so big. The florist also included at least 9 satchels of flower food so my sister can put new food in when she changes the water.

5 / 5

31st Dec 2012

Very good display of blooms. Excellent delivery service.

5 / 5

4th May 2015

Verry good shop, used them twice & both delivered outstanding flowers & service that last a long time

5 / 5

5th Dec 2015

Thank you Fiona, for my first time on line order. The family said that the flowers were lovely, and thank you toThe service team for getting back to me Kathleen Peploe

5 / 5

9th Oct 2015